Despite the fact that the Fitbit Charge and its heart rate sensor-featuring model, the Fitbit Charge HR were not received with fanfares from reviewers, they enjoyed quite a success commercially, effectively representing the growing pains of Fitbit both as a company and an ecosystem for users.
As its name suggests, the company focuses its efforts on producing quality fitness-related gadgets, such as smartwatches with fitness functions, smart scales and, most importantly, fitness wristbands.Īlthough their first device, the Fitbit Tracker, was released in 2008, it wasn’t only until 2013 that the company decided to venture into the wearable territory with the Fitbit Flex, and until 2014 that they enjoyed a huge success with the release of the Fitbit Charge. Based in San Francisco, California, Fitbit is one of the biggest players on the wearables market, as they seem to get most of their devices just right for their consumers.
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